Why Plankpad fits perfectly into McKinsey's future scenario

McKinsey and WFSGI recently released their report "Sporting Goods 2025 – The new balancing act: Turning uncertainty into opportunity", offering a deep dive into the evolving landscape of the sports and fitness industry. The report highlights major challenges, but also significant opportunities. Three key insights stand out:

Inactivity is the biggest growth market: A staggering 1.8 billion adults worldwide are insufficiently active — twice the population of India. This inactive audience represents the greatest untapped potential.
Active lifestyle as identity: For already active individuals, fitness is more than a hobby – it’s a core part of who they are.
Live experiences that combine sport, community and entertainment: The desire for real-world fitness experiences is growing again – and the event industry is booming.

📄 Read the full McKinsey report here (PDF)

Why Plankpad is the perfect match

Activating the inactive – playfully and effectively

Plankpad lowers the barrier to entry for physical activity. Many inactive people are hesitant to join a gym or commit to structured programs. But with its interactive app and game-based workouts, Plankpad makes movement fun and accessible – precisely the kind of innovation McKinsey highlights as key to unlocking this vast market.

Fitness as identity – for adults and families

For athletes, health-conscious adults and active parents, Plankpad delivers more than just functionality – it reinforces identity. The slogans "Get fit playing games" and "Care to the core" speak to a modern mindset where fitness can be fun and meaningful. Plankpad embodies this shift and supports users who want to live this active identity.

Family-friendly, hybrid-ready and made for real life

McKinsey points out the growing need for experiences that blend fitness, entertainment and connection. Plankpad is already doing just that:

Families use it together in the living room – training becomes playtime
Kids love the interactive game challenges
Parents easily integrate it into their daily routines
Plank challenges, e.g. at events or trade shows like ISPO or FIBO, boost community spirit and media attention

A real alternative to digital overload

As McKinsey underlines, authentic brand experiences matter more than ever. Plankpad doesn’t rely on gimmicks – it delivers real results and long-term motivation. Its playful yet effective approach stands out in a crowded industry filled with complex gear and disconnected apps.

Conclusion: Plankpad fits the future McKinsey envisions

The McKinsey 2025 report shows: success in the fitness industry depends on engaging inactive users, retaining fitness lovers, and creating meaningful experiences. Plankpad checks every box: